Rentitem.lk is a registered trademark in Sri Lanka.
The name, logo and brand identity of Rentitem.lk are protected under the Sri Lankan Intellectual Property Act No. 36 of 2003. The mark may not be reproduced — in part, in full, or in sound — without our prior written consent.
What is protected
Trademark protection is not limited to the literal letters "Rentitem.lk". The Act protects against any use that, in the eyes of an ordinary consumer, would create confusion with our mark — visually, phonetically or conceptually.
The name "Rentitem" / "Rentitem.lk"
Word mark, in any case, spacing, or stylisation — including "Rent Item", "RentItem", "rent-item".
Logo & device mark
All Rentitem.lk logos, wordmarks, lockups, monograms and brand devices used across our website, app and printed material.
Sound-alike & phonetic copies
Names that sound the same when spoken — e.g. "Rentaitem", "Rentitam", "Rent-Aitem", "Rentitem LK", "Rent It M" — are also covered.
Visual & domain copies
Look-alike domains, social handles, storefront names and visual styling that imitate Rentitem.lk and create consumer confusion.
Translations & transliterations
Sinhala / Tamil transliterations of "Rentitem" and translated equivalents are protected when used for the same class of services.
Conduct that infringes our mark
- 1Registering a domain, social handle, business name or storefront that contains "Rentitem" or any phonetically similar variation, in any language.
- 2Selling, advertising, or operating a rental, e-commerce, marketplace or event-services business under a name that sounds like, looks like, or is confusable with Rentitem.lk.
- 3Using the Rentitem.lk logo, wordmark, brand colours, taglines or any derivative artwork without a written licence.
- 4Reproducing parts of the mark — for example using only "Rentitem" without ".lk", or only the device — to suggest affiliation, endorsement, partnership or franchise.
- 5Running paid advertisements (Google Ads, Meta, TikTok, etc.) bidding on the Rentitem.lk name as a keyword to divert traffic to a competing service.
- 6Selling counterfeit merchandise, uniforms, ID cards, invoices or quotations bearing the Rentitem.lk name or logo.
The phonetic-similarity rule
Under Sri Lankan trademark law, a mark is infringed not only when the spelling is copied, but also when the sound is copied. Names like Rentaitem, Rentitam, Rent-Aitem, Rentitm, Rentitem.com or any combination that produces a similar pronunciation when spoken — in English, Sinhala or Tamil — fall within the scope of our mark and will be treated as infringement.
Enforcement actions we will take
We monitor the Sri Lankan market, the .lk and .com domain spaces, and major social platforms for misuse of our mark. Where infringement is detected, we will pursue any combination of the following remedies — without prior warning where the infringement is deliberate or causes immediate consumer harm.
1. A formal cease-and-desist notice issued through our legal counsel.
2. Take-down requests filed with domain registrars
3. Civil action under the Sri Lankan Intellectual Property Act No. 36 of 2003
4. Criminal complaints where the law allows
5. Recovery of legal costs
Permitted references to Rentitem.lk
You may refer to Rentitem.lk by name, without a licence, in the following limited situations:
- Honest journalism, reviews, comparison articles or academic work — provided the reference is accurate, not misleading, and does not imply endorsement.
- Customers identifying us as the source of an item they hired, on their own social media, in their own portfolios, or in event credits.
- Authorised affiliates, vendors and partners using the official media kit we have issued in writing.
All other uses — including selling, sub-licensing, merchandising or running a commercial venture under a similar name — require a written licence from Rentitem.lk Pvt Ltd.
Spotted a copy of our mark? Want a licence?
Send the URL, screenshot, business name or invoice to our legal team. Genuine licensing and partnership requests are also welcome — we'll respond in writing within 5 business days.
© 2026 Rentitem.lk Pvt Ltd. "Rentitem", "Rentitem.lk" and the Rentitem device are trademarks of Rentitem.lk Pvt Ltd, registered in Sri Lanka. Unauthorised use, in part or in full — including phonetic, transliterated or visually similar variants — is an offence under the Intellectual Property Act No. 36 of 2003 and will be enforced. This page is published as constructive notice of our rights; nothing on it constitutes a waiver of any remedy.